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Empowering Experienced Professionals for Successful Career Transitions
Join Heather Pressler, the CEO of digital marketing agency, BlueHuki Group, for a workshop on the keys to becoming a standout professional in today's AI-driven digital landscape. In this workshop, you'll dive deep into defining your professional brand, social media basics, AI basics, best and worst uses of AI, and best practices for using social media as a professional today. Heather will reveal the keys to building a robust online presence, creating a loyal following, and engaging with your audience while staying true to your authentic self. RSVP to attend and gain new insights, supercharge your digital presence, get the best AI tools cheat sheet and propel your online professional reputation to new heights.
Objectives of the Workshop
● Learn how to define your personal and professional branding online
● Understand the basics of social media
● How to effectively use AI, including best practices and potential pitfalls
● Provide practical tips for building a strong online presence, increasing followers, and engaging with the audience while maintaining your authenticity
About the Speaker
Dr. Heather Pressler is the CEO and founder of a digital marketing agency, BlueHuki Group, based in the DC area. Heather boasts a unique technology and scientific background from her time as an undergraduate at MIT, doctorate from Johns Hopkins and working in renowned research laboratories around the world. Her first career pivot was into pharmaceutical and medical device sales where she was consistently a top-performer. The secret to her success was helping clients learn more about the latest trends in social media and marketing to build their businesses. However, they all struggled to find trusted marketing agencies that could communicate persuasively on highly technical topics and execute reliably. So when Heather made her second career pivot and started an agency, she vowed to focus on what matters most: return-on-investment marketing strategies and providing value. Along the way Heather learned very valuable lessons not only in marketing, but also in building professional brands to succeed online.
By joining the Zoom session, you are consenting to be recorded. Recordings of 40Plus Zoom sessions may be used for promotional purposes.